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The Winning Ad Breakdown Kit

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    • The exact Gemini prompt, paste-ready, that extracts the full ad blueprint from any video
    • A shot-by-shot breakdown table with AI still prompts and motion prompts for each cut
    • How to get a free Gemini API key and a free Apify token in under 5 minutes
    • The Claude Code instruction that automates the whole thing across your swipe file
    Free guide
    The Winning Ad Breakdown Kit
    6 pages · Prompt pack
    Perch.
    What's inside

    Every winning ad, fully decoded

    Feed any competitor video into Gemini and walk away with the verbatim transcript, every shot described in detail, product-swap notes, and a reusable ad skeleton. Run it manually for free in AI Studio, or automate it across your whole swipe file with Claude Code.

    01

    The engine prompt

    The complete Gemini prompt that returns four structured outputs from a single video upload. Paste-and-go from the PDF.

    02

    Shot-by-shot breakdown

    Every cut, every spoken word, every visual detail, plus a still prompt and motion prompt for AI recreation of each frame.

    03

    Free API keys in minutes

    How to get a Gemini API key and an Apify token, both on free tiers, with no credit card and no setup headaches.

    04

    Claude Code automation

    The single instruction that tells Claude Code to download the ad, run the breakdown, and save the output. No coding needed.

    Who's writing this
    Tom Veysey
    Tom Veysey
    AI implementer for ecom · Founder, Perch

    I'm Tom. I run Perch, where we build custom profitability dashboards for Shopify brands. I write about what AI actually unlocks for people who build things, one tool and one session at a time. This guide is the ad-breakdown workflow I covered on IG, written out with the full prompt and setup steps so you can run it yourself.

    FAQ

    Can I run this without Claude Code?

    Yes. The guide starts with the manual method: paste the prompt into Google AI Studio, upload the video file, and you're done. No accounts, no setup, no cost. Claude Code is for when you want to automate it across a lot of ads at once.

    Which ad formats does it work on?

    Any video you can get the file for. The prompt is written for Meta video ads but the structure works on YouTube ads, TikTok ads, or any short-form video creative. The one restriction is that Gemini needs the actual video file, not a link to a feed post.

    Is the Gemini API really free?

    Yes, Google AI Studio has a free tier that is more than enough for running individual breakdowns. The guide explains where to get the key and what to watch for if you start running it in bulk.

    Do I need to know how to code?

    No. The automation step is a single paste into Claude Code and it writes the script for you. If you only want the manual method, there's no code at all, just a prompt and an upload.

    What does Apify cost?

    The free plan gives you 5 dollars a month of credits, which covers a solid number of ad video downloads. You only need Apify if you're running the automated version, not the manual one.

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