✦ Free custom quote on your Perch build · takes 2 minutes →
For e-commerce brands

Your real profit, finally in view.

Perch builds a custom profit dashboard that connects every Shopify store, ad account, and payment provider. The real number, after every fee.

Get your custom quote →

Takes 2 minutes. Firm quote in your inbox, no call required.

  • ✓ Built just for your business
  • ✓ Live in 3 weeks
  • ✓ No subscription, no revenue share
Perch
USD EUR GBP
T
Overview - All Stores
3d 7d 14d 30d
Revenue
$494,960
↑ 51.3% vs last 7d
True profit
$68,750
↑ 54.8% vs last 7d
Payment fees
$2,970
0.6% of revenue
Refunds
$2,085
12 in last 7d
Live · --:-- --
Date Orders Gross rev. True profit Margin
Sat 29 Nov (so far) 84 $24,320 +$3,100 12.7%
Fri 28 Nov BF 612 $184,500 +$28,700 15.6%
Thu 27 Nov 338 $98,200 +$14,820 15.1%
Wed 26 Nov 196 $52,800 +$6,240 11.8%
Tue 25 Nov 178 $48,150 +$5,920 12.3%
Mon 24 Nov 163 $44,680 +$5,110 11.4%
Sun 23 Nov 154 $42,310 +$4,860 11.5%

Get above the noise. From your perch, every number tells the truth.

What Perch is

One dashboard. Every number.

Who's it for? Shopify brands running multiple stores, or ads across multiple platforms (especially if they're overpaying for Triple Whale).

What is it? A custom dashboard, built from scratch around your stack. Payment fees, FX, shipping, ad spend, banking, all reconciled into true 100% profit.

perch.la/dashboard/acme/finance
Finance
Last sync · --:-- --
↻ Refresh
Total assets
Live
$176,942.02
Liquid cash
$112,458.67
Held / In transit
$64,483.35
Payment accounts
What we fix

Why can't you see your real ecom profit?

Things we fix
  • Payment processing fees buried in each provider's dashboard (Shopify Payments, PayPal, Stripe, Airwallex)
  • Chargebacks, refunds, and dispute fees, invisible until they hit your bank account
  • Currency conversion spreads eating 1 to 3% that nobody's tracking
  • Ad spend that sits in Meta but isn't linked to true profit per campaign
  • Payout hold periods (Airwallex holds 13% of funds for up to 75 days)
  • A VA spending 2 to 4 hours a day copy-pasting numbers into a Google Sheet
You know Your revenue.
vs
You don't know True profit.
How it works

Four steps. Live in three weeks.

Standard builds ship in 2 to 3 weeks. You get a working dashboard you can log into. We don't hand off and disappear.

1
15 minutes

Kickoff

We map your stack together: stores, ad accounts, payment providers, banks. No pre-work needed.

2
3–4 weeks

Build

We connect every source via API and build your custom dashboard. Branded to you, hosted and maintained by us.

3
60 minutes

Launch

Full team walkthrough, go-live, and auto-sync running: Meta every 15 min, Shopify 6×/day, banking hourly.

4
Optional · $100–200/mo

Support

Ongoing maintenance covers fixes, stack changes, and new integrations as your business grows.

What you'll see

True profit, finally visible.

Every profit lens that matters: store, product, campaign, currency.

True profit

Revenue minus every cost: processing fees per provider, refunds, chargebacks, disputes, COGS, shipping, ad spend, software.

Multiple stores

All stores in one view, plus drill-down into any individual store.

Breakeven ROAS

Know instantly whether a campaign is profitable or bleeding money.

1.84x breakeven

Per-product profitability

Real COGS, shipping, and fees baked into every product's true margin.

Spend optimizer

Rules-based calls on every Meta campaign. No emotion, no guessing. Perch tells you when to double down and when to pull back.

Pause · CMP-3 Scale · CMP-7

Cash flow forecast

7, 14, and 30 days out, across every bank account.

Multi-currency, one view

Stores selling in mixed currencies all show in a single display currency you choose, using real-time ECB rates.

USDGBPEURAUDCADMXN
The three real options

Three options. One actually works.

The three ways Shopify brands try to see their real profit.

Triple Whale
Investment
$500+/mo
Scales with your revenue
What you see
Revenue & ROAS only
Multi-store
Limited aggregation
Ad kill / scale logic
Not included
Custom to your stack
SaaS template only
Ownership
Triple Whale owns it
Recommended
Perch.
Investment
From $4,000 one-time
+ $100–200/mo maintenance
What you see
True profit after every fee, chargeback, refund, and ad cost
Multi-store
All stores aggregated + per-store drill-down
Ad kill / scale logic
Built in. Rules-based calls on every campaign
Custom to your stack
Built around your exact Shopify, BM and payment setup
Ownership
Yours, hosted and maintained by Perch
Sheets + VA
Investment
$1,000+/mo
What you see
Whatever the VA has time to reconcile
Multi-store
Manual spreadsheet per store
Ad kill / scale logic
Human guesswork
Custom to your stack
Custom but fragile. Breaks on stack change
Ownership
You own the spreadsheet, not the logic
Pricing

How much does Perch cost?

From $4,000

One-time project fee, with a small monthly maintenance fee after launch. Get a firm quote in your inbox in 2 minutes.

Get your quote →
Who it's for

Built for Shopify brands at $2–10M/yr.

Perch is for you if…

  • You run one or more Shopify stores doing $2M+/yr combined
  • Meta ads are your primary paid channel
  • Payments split across Shopify Payments, PayPal, Stripe, Airwallex, or similar
  • A VA or ops person is doing hours of daily reconciliation
  • Triple Whale or a similar tool shows ROAS but not real profit
  • You want a custom build, not another SaaS subscription

Probably not if…

  • You're a single-store brand under $500k/yr (Triple Whale serves you fine)
  • You're above $20M with a full in-house data team
  • You want a SaaS subscription you can cancel monthly, not a one-time build
  • ROAS-only dashboards already do the job for your operation
The team

Every dashboard, built by hand.

Tom Veysey
Founder
Tom Veysey

I build every Perch dashboard personally. Eight years wiring together Shopify, ad platforms, and payment data for brands who stopped trusting what their tools were showing them.

Aryan
Operations
Aryan

Keeps builds on track and integrations healthy. Runs the onboarding, the data audits, and the weekly checks that catch issues before your team notices them.

Felix
Client success
Felix

Your point of contact once you're live. Runs walkthroughs, writes the docs specific to your dashboard, and answers questions before they become tickets.

Book a call

Grab fifteen minutes.

  • 15 minutes, over Google Meet
  • Sample dashboard walkthrough, live
  • Honest scope and ballpark pricing by the end
Book your 15-min walkthrough →

Opens my calendar in a new tab

FAQ

Frequently asked questions.

How is Perch different from Triple Whale?
Triple Whale is a SaaS tool that shows revenue and ROAS. Perch is a custom-built dashboard that shows true profit: revenue minus every processing fee, chargeback, refund, and ad cost. Built around your specific stack, no monthly per-revenue fee. See the full comparison →
How long does it take to build a Perch dashboard?
Standard builds take 3 to 4 weeks from kickoff to go-live. Complex builds (10+ stores, custom banking integrations, multiple ad platforms) take 4 to 6 weeks. You get a working dashboard you can log into; we don't hand off and disappear.
What payment providers does Perch support?
Shopify Payments, PayPal, Stripe, Airwallex, Wise, Payoneer, Adyen, and Checkout.com. If your bank has an API, we can pull from that too.
Do I need to replace my current tools?
Not necessarily. Perch layers on top of your existing stack and pulls everything into one clean view. The nice bonus: you get to stop paying for Triple Whale every month. We recommend keeping WeTracked.io at $149/mo for attribution.
Can I customise the dashboard later?
Yes. Every Perch dashboard is custom-built and tailored to your exact stack. Monthly maintenance ($100 to $200/mo) covers fixes, small additions, and stack changes. Larger additions are scoped separately.
What if I add a new Shopify store later?
New stores plug into your existing dashboard within a few days. If the store is on Shopify and connects to an ad platform or payment provider we already integrate, it's an hour of config, not a rebuild.
Is Perch a SaaS or an agency?
An agency focused on one thing: letting founders see every penny of their operation in one place. Not a shared SaaS, no revenue-based pricing.
How do you handle multiple currencies?
Every dashboard normalises to a single display currency using real-time rates from Frankfurter (ECB-backed). Stores selling in EUR, USD, GBP, ZAR, MXN all show in one view. Bank accounts in HKD, CNY auto-convert too.
What's the ROI?
Triple Whale runs $500 to $1,100+/month and scales up with your revenue; a Perch build is one-time. The bigger win is the time back: hours your VA and ops team lose to reconciling across dashboards, and the mental load of never quite knowing your numbers. Your team gets to focus on decisions instead of data entry.
How do I know if Perch is right for me?
Book a 15-minute walkthrough. We'll look at your stack, show you a sample dashboard, and sketch what yours would include. If it's not a fit, I'll say so.

Ready to see what your real profit looks like?

Fifteen minutes. We'll show you a sample dashboard, ask about your stack, and sketch what yours would include. No pitch, no pressure.

Grab a slot →